Mobile Coupons Drive In-Store Purchases

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Deal-seeking is alive and well among smartphone-wielding shoppers. A recent survey found that one-third of consumers have sought online coupons through their mobile devices. Meanwhile, 26 percent used mobile coupons to make an in-store purchase. This digital couponing trend is an extension of more expansive shopping behaviors involving mobile devices. In fact, research shows that 78 percent of …

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